Image Formats

JPG, PNG and WebP each win in different situations. Here is exactly when to reach for each one, with real trade-offs on quality, size and transparency.

Stop guessing. This decision framework tells you exactly which format to use for photos, graphics, transparency, animation and print.

AVIF produces the smallest high-quality images available today. Here is how it stacks up against WebP and JPG, and whether you should switch.

Animated GIFs can be 10× larger than the equivalent video. Here is why, and how MP4 and WebM fix it without changing the experience.

Every common image format, compared side by side: compression, transparency, animation and the one job each is best at.